• Skip to content

Header

  • Home
  • Portfolio
  • Blog
  • About
  • Contact
  • Back
  • People
  • Places
  • Animals
  • Plants
Nicko Margolies

Header

  • Home
  • Portfolio
    • People
    • Places
    • Animals
    • Plants
  • Blog
  • About
  • Contact

A Cutting Edge Hoax with a Simple Message

 Posted on July 15, 2009|No Comments on A Cutting Edge Hoax with a Simple Message

usb-isawIt all started with a laughable product: a USB-powered chainsaw. Given the range of computer accessories out there, it wouldn’t be completely unheard of for a company to take things too far in hopes to cash in on the selection. The brief video and clean-looking website got lots of media attention.

After the pre-orders started pouring in, the folks at BBH Asia Pacific revealed it was all a hoax to promote the conservation of paper. The folks who pre-ordered the i.Saw were greeted with this message:

Hello.

We love that you liked the i.Saw enough to pre-order.

Truth is, you already own a chainsaw. Your keyboard.

Help save more trees by cutting down on unnecessary printing. Download PaperCut, a free application that plays the sound of a chainsaw each time you press Ctrl-P.

Available for Mac and PC.

Thanks for the support. Help spread the buzz, if you will 🙂

PaperCut Team
(formerly known as i.Saw Team)

The harmless prank was taken well by those fooled and it’s certainly a unique path to promote environmental awareness. Bravo.

NOTE: This post was written for and originally published at PSFK.  I’ve decided to republish a number of my recent articles written for other websites here.  They will go under the new category called Clips.

Posted in Clips

Leave a Reply

Your email address will not be published. Required fields are marked *

Post navigation

Previous
Next
Follow us on TwitterConnect with us on LinkedinSubscribe to our RSS Feed

© 2023 Nicko Margolies - Photographs may not be posted elsewhere without my permission. Just email me!

x